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What is Life Insurance?

Life insurance is a financial product designed to provide a sum of money to designated beneficiaries upon the death of the insured person. It's a way to ensure financial security for loved ones in the event of the policyholder's death.
29 million
canadians insured
$474000
average coverage
Life insurance is a financial product designed to provide a sum of money to designated beneficiaries
Find Life insurance that’s
right for you.
Select 1 or more filters to see the life insurance products that match your needs.
Term Life
Insurance
The security your family deserves.
10, 15, 20, 25 or 30 years, or up to age 65.
Initial premiums are lower than for permanent life insurance.
You can adjust your coverage as your needs change.
Whole Life
Insurance
The security your family deserves.
10, 15, 20, 25 or 30 years, or up to age 65.
Initial premiums are lower than for permanent life insurance.
You can adjust your coverage as your needs change.




What is term life insurance
vs. whole life insurance?
Term Life
Whole Life
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nswers now?
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FAQ
Who needs Life Insurance?
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